EXPERIENCE

2D Graphic Designer, Tarte

New York, NY | August 2023 - Present

• Develop 20–25 projects per season for seasonal gondola updates for multiple retailers and design secondary promotional spaces for in-store experiences (banners, lightboxes, event cards, etc.)

• Roll out graphics to different languages and currencies for all International Visual Merchandising projects
• Translate and adapt existing designs to different fixture formats and sizes in both 2D and 3D
• Print and prepare mock-ups of graphics for gondola displays and ensure accurate scaling and alignment to match display dimensions to provide a realistic preview of the final product
• Organize and prepare files for final artwork release to vendors

Assistant Graphic Designer, Victoria’s Secret & Co. - PINK

New York, NY | March 2022 - April 2023

• Created and designed graphics, layouts, and computer-based artwork for print collateral, including promotional and marketing materials, direct mail, gift cards, and PR boxes
• Participated in the creation of new marketing ideas and stayed up to date on current print, design, and fashion trends
• Assisted Project Managers with sourcing eco-friendly and sustainable packaging and reviewing all samples/proofs of packaging development
• Worked closely with the Copy, Marketing, Merchandising, Legal, and Product Development teams

Graphic Designer, Mixology Clothing Brand

Lynbrook, NY | June 2021 - March 2022

• Assisted with email design and scheduled emails in Klaviyo daily, created content and graphics for social media platforms, and designed web banners and landing pages
• Collaborated with E-commerce Directors to improve site aesthetics, enhance user experience, and increase conversions
• Designed store displays, packaging, posters, and flyers for brick-and-mortar locations
• Met and collaborated weekly with the Creative, Buying, and E-commerce team